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APAC consumers say firms' social media reputation matters
If a crisis unfolded, 38% would stop using an organisation’s products if they were caught up in a crisis that spilled online.
Firms that use social as a 'megaphone' miss out on transformation - Hootsuite
Organisations often limit social to the marketing department, but instead it should be connected into the ‘lifeblood and workflow’.
Hootsuite leads the social engagement charge - Forrester report
“Hootsuite leads the pack with its seller focus and scale,” writes Forrester principal analyst Mary Shea.
Jobs 'aplenty' for freelance writers, devs & ecommerce specialists?
Jobs tagged with the keyword ‘writing’ took the top spot as the fastest moving job in 2018.
Hootsuite's five social trends marketers should take note of
These trends should keep marketers, customer experience leaders, social media professionals and executives awake at night.
Hootsuite's new social media integrations for LinkedIn
Companies with a HootSuite and LinkedIn presence will have more ways to maximise social media impact.
Four ways social media management software is transforming CX
Gartner’s 2017 Customer Experience in Marketing Survey indicated that 67% of companies feel they compete mostly or completely on the basis of CX.
NBN Co names Paul Tyler as its new chief customer officer
Tyler previously served as group managing director of Telstra business.
Forrester names Hootsuite leader in social media management solutions
Hootsuite received the highest possible scores in the measurement and data functionality, planned enhancements, and pricing transparency criteria.
Twitter welcomes TweetDeck to the nest
The move comes as no surprise considering 13 percent of all tweets are sent from TweetDeck.
Overcoming your social media fears
Why are so many businesses afraid of social media? Are they afraid they're too boring?
A wise media tool
You’ll need a tool to streamline your conversations to make your social media work for you!
How are you doing? Ask the customer
You need a strong understanding of your site’s metrics and monitoring platform, and the confidence to help you cope with the inevitable knockers.